SPRK

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SPRK

Industrial design and brand launch

SPRK

Sensual lighting that sets the mood? Yes, please. Enter SPRK, a pair of 3D-printed lights that emit a warm, intimate glow. I designed the product itself, and along with Maxwell Swift, produced and directed the commercial and photoshoot used to promote the lights on social media. Additional photography by David Pike.

Details

Creative Direction

Production

Product Design

This ad was truly a labor of love and I was hands on for almost every element of its creation. Not only did I produce and direct the spot, I did so with my team at breakneck speed, completing the shoot in a single day. Additionally, I scouted and designed the set and personally selected the models. I count the resulting video as a career highlight.

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