Before there was FitBit and Apple Watch, Jawbone was the leading fitness tracking wearable. I contributed across the entire advertising journey, incuding concept ideation, photoshoot direction, and retouching for Jawbone’s popular social media account. I also created marketing campaigns, illustrations, and concepts for packaging.
At its peak, Jawbone's Instagram account had an impressive audience of 75,000 followers actively engaged with our content that covered a wide range of health, wellness, and lifestyle topics. I directed and managed the creation of social media content from ideation to styling to retouching. I would regularly source and stage the props for each shoot - even for food photography, and also step behind the camera as the photographer for most shoots.
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