The Subaru XV — known as the Crosstek in the U.S. —is an affordable compact vehicle designed to fit the lifestyle of the young, adventurous Southeast Asian professional. Constrained by a tight budget and timeline, we produced ad campaigns using stock photography and corporate assets. As an added challenge, each campaign is entirely wordless because of the different languages spoken across the multinational region.
Transformation Subaru had never tried animation before, and I was there to guide them through the process. I wrote the commercial concept, oversaw storyboard creation, and directed a team of animators to bring the characters to life. I was also right there on set in Thailand to oversee the shoot, perfecting every detail from talent casting to wardrobe. Unfortunately, this commercial never aired due to internal conflicts at Subaru, but it remains one of my proudest accomplishments to date.
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