When it came time for Disney to launch their first major streaming service Disney+, they needed a lot of assets created—and fast. I oversaw a team of designers to create more than 300 tiles and background images for the Disney+ app in various sizes, optimized for televisions, gaming consoles, tablets, streaming devices and more.
In addition my in-app work, I oversaw the digital ad campaign associated with the launch of Disney+. Directing a team of designers and animators, we created still and rich banner ads for key launch titles like Captain Marvel and Lady and the Tramp. We created hundreds of assets that were localized for several languages. I also designed the curved diagonal style that Disney uses in ads for their many brands—Disney, Pixar, Marvel, Star Wars, and National Geographic. Disney+ enjoyed a headline-making launch, surpassing 10 million subscribers on the very first day.
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