Hennessy Black is an ultra-smooth, luxury variant of the company’s legendary cognac. To celebrate and promote its launch, the brand filmed a music video starring rap sensation Swizz Beats, directed by Hype Williams. I helped create the launch website which showcased the product and music video. I used a dark black and purple look with bold, club-inspired glowing UI elements to direct the user to register for an exclusive Hennessy Black access card to skip the line at clubs.